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about our name

Radix is a Latin word suggesting root, base or origin.

At the root of all progress is an idea, a single seedling that brings forth great inventions, advances in technologies and new approaches to improving lives. Radix provides the nourishment that enables ideas to grow, to flourish and to realize their full potential in the global marketplace.

 

Introducing Radix Global Market Solutions

Radix Global is based in the Midwest with international offices in Mumbai, India, and Beijing, China.  Radix was founded in 2006 to provide external international expertise to U.S. companies.  Over the last 5 years, Radix Global has assisted clients with many aspects of global expansion, including distribution channel recruitment and management, regulatory compliance, contact development, and direct sales development.  Our  clients come from various industry segments, including services and equipment; IDC and Cloud Computing products and services; Coal and Power industry and satellite imaging.

Radix offers a reliable, high-quality alternative to in-house resources for professional business development, market development, or channel development on an international scale.

Having many years of marketing and business development experience in the European, Indian, and Chinese markets, Radix provides its clients the ability to penetrate into International markets with the right strategy, the right targets, and establish necessary business relationships.  Additionally, Radix can provide all necessary technical help and support during pre-sales, after-sales, customization, installation and work as work-partner style in similar synergy for enabling market penetration of companies with vertical solutions and products/solutions/services.

Successful business development often requires a multi-disciplinary approach beyond just "a sale to a customer."  A detailed strategy for growing the business in desirable ways is frequently necessary, which may involve financial, legal and advertising skills.  Business development cannot be reproduced to simple templates applicable to all or even most situations faced by real-world enterprises.  Creativity in meeting new and unforeseen challenges is necessary to keep an enterprise on a path of sustainable growth.

Radix Global helps businesses expand to new markets, particularly businesses looking to maximize internal resources or those unfamiliar with target geographies or industry segments.  We leverage our extensive professional-level contacts worldwide and help companies grow markets.  Radix provides clear, accurate analyses to help reduce our clients' financial, political, and legal risk when expanding internationally.

Radix's assignments have ranged from conducting "on-the-ground" market research to establishing fully operational regional sales networks.  We leverage our local (in-country) due diligence to help produce reliable geopolitical, economic, and social risk assessments.

The services Radix Global Market Solutions provides to its clients include: